Online Reputation Management Strategy

 

Automotive Online Reputation Management Strategy at South Coast Toyota

 

 

 

Automotive online reputation management is an essential component of a digital marketing strategy for automotive dealers. In today’s digital world, your online reputation extends far beyond what you see in front of you, and what you can control.

A guy can get on an online review site, and he can put a review, positive or negative, and it will be there for everyone in the world to see. As customers are using the Internet to perform research they are looking to see what kind of reviews other customers are giving a particular business. This is why automotive online reputation management is a key to success.

Back in the day, if the guy was mad at you and your automotive dealership, he would go home and tell his family and friends, share the bad experience with his coworkers, maybe he would have 15 or 20 people he was influencing. Nowadays, he doesn’t even have to get out of the parking lot to impact your automotive online reputation–he can get on his smart phone and can have a review posted and is telling the world that you did a poor job.

In being able to find and connect with those customers, I’m leveraging automotive online reputation management to protect my business. To manage my and first apologize that the customer had about experience, and second, try to make something right. That ultimately is my goal, we will do that–So, Digital Air Strike has sought those people out, they’re monitoring, they’re looking, they’re finding any communication that could impact our automotive online reputation management strategy.

Furthermore, even if I’m not able to contact that guy directly, hopefully the people who are looking at my online ratings, and evaluating my online automotive reputation and seeing how I manage it, one noticed that I am a forward thinking dealer and that I care about the customer. Surely they are using online reputation information in making their decision about where they are going to buy a car.

I’ve seen some automotive dealers who want to get on there and manage their automotive online reputation on their own, and they use poor grammar and argue with the customers and it makes them look really bad. I think that the perception of the people who were not involved in that transaction is that the dealer is just in denial, that automotive dealer is not willing to accept responsibility for managing their online reputation.

The guys who are happy–they are my bread-and-butter customers. Certainly I want to thank them–not just for doing business with me, that that they took the time to help me manage my online reputation by going online and leaving a positive review–that’s really valuable to me and my automotive dealership.

The thing that I like most about working with Digital Air Strike, is number 1–when I looked in the market for something to address the myriad needs of a solid automotive online reputation management strategy, they had a program put together with inattentive, highly professional staff. They knew what they were doing–and they provided an automotive online reputation management one-stop shop.

The thing that I’ve enjoyed about working with them is that their excitement and enthusiasm to take care of me has only increased over time. Things of only gotten better after they became my business partner. They been helpful, responsive, they always call me back, I know that they are committed to helping me manage my automotive online reputation. They work with me every day like they’re trying to earn my business and I think that is the mark of a successful company.

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